The influence of tourist-employee interaction on heritage protection behavior in intangible culture heritage exhibition area: A case study of Panxiu workshop in Huzhu Tu autonomous county

YANG Yali; CHEN Zhigang; JIANG Yougen; GOU Fen

doi:10.16152/j.cnki.xdxbzr.2026-03-004

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The influence of tourist-employee interaction on heritage protection behavior in intangible culture heritage exhibition area: A case study of Panxiu workshop in Huzhu Tu autonomous county

更新时间：2026-07-07

- The influence of tourist-employee interaction on heritage protection behavior in intangible culture heritage exhibition area: A case study of Panxiu workshop in Huzhu Tu autonomous county
- Journal of Northwest University (Natural Science Edition) Vol. 56, Issue 3, Pages: 492-503(2026)
- 作者机构：
  
  1.陕西师范大学　地理科学与旅游学院，陕西　西安　710119
  2.青海民族大学　旅游学院，青海　西宁　810007
- 作者简介：
- 基金信息：
- DOI：10.16152/j.cnki.xdxbzr.2026-03-004
  CLC： K59
- Received：09 January 2026，
  
  Revised：2026-01-20，
  
  Published：25 June 2026
- 稿件说明：
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YANG Yali, CHEN Zhigang, JIANG Yougen, et al. The influence of tourist-employee interaction on heritage protection behavior in intangible culture heritage exhibition area: A case study of Panxiu workshop in Huzhu Tu autonomous county[J]. Journal of Northwest University (Natural Science Edition), 2026, 56(3): 492-503.
DOI：

YANG Yali, CHEN Zhigang, JIANG Yougen, et al. The influence of tourist-employee interaction on heritage protection behavior in intangible culture heritage exhibition area: A case study of Panxiu workshop in Huzhu Tu autonomous county[J]. Journal of Northwest University (Natural Science Edition), 2026, 56(3): 492-503. DOI： 10.16152/j.cnki.xdxbzr.2026-03-004.

摘要

提升游客非遗价值认知，增强非遗认同和遗产保护行为是新时代非遗旅游发展的重要任务。基于情绪评价理论，在构建“互动-认知-情绪-行为”模型的基础上，以互助土族自治县盘绣园为例，利用问卷调查数据，运用结构方程模型，实证检验了游客-员工互动、非遗价值认知、非遗认同对游客遗产保护行为的影响。研究发现：①游客-员工互动质量可以直接影响遗产保护行为，互动频率的直接效应不显著；②游客非遗价值认知在游客-员工互动质量、互动频率与遗产保护行为间起单独中介作用；③非遗认同在游客-员工互动质量与遗产保护行为间起单独中介作用，在互动频率与遗产保护行为间的中介作用不显著；④非遗价值认知和非遗认同在游客-员工互动质量、互动频率与遗产保护行为间起链式中介作用。研究结果进一步拓展了情绪评价理论模型，为增强游客非遗认同和遗产保护行为提供了实践支撑。

Abstract

Enhancing tourists’ recognition of the intangible cultural heritage values

strengthening their identification and protection behavior are important tasks for the development of intangible cultural heritage tourism nowadays. Thus

this article constructs a model of interaction-cognition-emotion-behavior

based on the emotional appraisal theory and interactive nature of tourism activities

taking Panxiu workshop in Huzhu Tu autonomous county as a case to analyze the influences of tourist-employee interaction (TEI)on tourists’ heritage protection behavior(HPB) in intangible culture heritage (ICH) tourism settings

including the mediating effects of tourists’ cognition of ICH values(CV) and identity of ICH(IICH). The findings as follows: ①Tourist-employee interaction quality(TEIQ)has a significant positive effect on tourists’ HPB

but the effect of tourist-employee interaction frequency(TEIF)is not significant. ②CV Plays a mediating role in the relationship among TEIQ and HPB

TEIF and HPB. ③ IICH plays a mediating role in the relationship between TEIQ and HPB

not significant between TEIF and HPB. ④ CV and IICH produce a positive chain mediation effect among TEIQ and HPB

TEIF and HPB. Extending the application of appraisal theory

this study enriches the research perspective of intangible cultural heritage tourism.

关键词

Keywords

references

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