Interpretation for the representation of Starbucks’consumption space in Xi’an from the perspective of food geography

LIANG Lu; YANG Wanyue; JIAO Ying; GAN Yating

doi:10.16152/j.cnki.xdxbzr.2024-04-002

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Interpretation for the representation of Starbucks’consumption space in Xi’an from the perspective of food geography

更新时间：2024-08-01

- Interpretation for the representation of Starbucks’consumption space in Xi’an from the perspective of food geography
- Journal of Northwest University (Natural Science Edition) Vol. 54, Issue 4, Pages: 579-588(2024)
- 作者机构：
  
  西安外国语大学　旅游学院·人文地理研究所，陕西　西安　710128
- 作者简介：
- 基金信息：
- DOI：10.16152/j.cnki.xdxbzr.2024-04-002
  CLC： K901.6
- Published：25 August 2024，
  
  Received：06 February 2024，
- 稿件说明：
扫描看全文
LIANG Lu, YANG Wanyue, JIAO Ying, et al. Interpretation for the representation of Starbucks’consumption space in Xi’an from the perspective of food geography. [J]. Journal of Northwest University (Natural Science Edition) 54(4):579-588(2024)
DOI：

LIANG Lu, YANG Wanyue, JIAO Ying, et al. Interpretation for the representation of Starbucks’consumption space in Xi’an from the perspective of food geography. [J]. Journal of Northwest University (Natural Science Edition) 54(4):579-588(2024) DOI： 10.16152/j.cnki.xdxbzr.2024-04-002.

摘要

饮食地理学是新文化地理学研究的重要内容之一，随着文化转向的深入，其研究内容和范式中饮食空间象征意义和符号价值愈加凸显。星巴克作为典型的饮食消费空间，具有地方文化、情感体验和功能价值等符号表征意义。以西安市123家星巴克为研究对象，运用核密度分析、标准差椭圆、地理探测器以及文本分析方法，对星巴克消费空间的宏观区位符号表征以及微观消费空间的符号内容、表征意义进行探讨。研究发现：宏观区位文化表征体现出3种特质，偏好城市活力地区是饮食符号传播逻辑与品牌理念影响的必然结果，不同的空间邻近性表征着异质的空间文化特质；微观符号消费空间的符号内容分为功能空间符号、品牌符号和“第三空间”符号3部分，是消费过程意义与身份建构的重要组成部分。

Abstract

Food geography is one of the important contents of the new cultural geography research

and with the deepening of the cultural turn

the representative meaning and symbolic value of foodscape in its research content and paradigm have become more and more prominent. As a typical food consumption space

Starbucks has symbolic meanings of local culture

emotional experience and functional value. Taking 123 Starbucks in Xi’an as the research example

and using kernel density analysis

standard deviation ellipse

geographic detector and text analysis to discuss the symbol representation of the macro location and the symbol content as well as the representation meaning of micro spatial perception in the consumption space

the results show that: The cultural representation of macro location reflects three characteristics

the preference for urban vitality area is the inevitable result of the influence of food symbol communication logic and brand concept; different spatial proximity characterizes heterogeneous spatial cultural characteristics. The symbolic content of micro-symbol consumption space is divided into three parts

functional space symbol

brand symbol and the " third space" symbol

which is an important part of the consumption process meaning and identity construction.

关键词

饮食地理学消费空间影响因素符号表征

Keywords

food geographyconsumption spaceinfluencing factorssymbolrepresentation

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